We study the allocation of indivisible goods that form an undirected graph and quantify the loss of fairness when we impose a constraint that each agent must receive a connected subgraph. Our focus is on well-studied fairness notions including envy-freeness and maximin share fairness. We introduce the price of connectivity to capture the largest gap between the graph-specific and the unconstrained maximin share, and derive bounds on this quantity which are tight for large classes of graphs in the case of two agents and for paths and stars in the general case. For instance, with two agents we show that for biconnected graphs it is possible to obtain at least 3/4 of the maximin share with connected allocations, while for the remaining graphs the guarantee is at most 1/2. In addition, we determine the optimal relaxation of envy-freeness that can be obtained with each graph for two agents, and characterize the set of trees and complete bipartite graphs that always admit an allocation satisfying envy-freeness up to one good (EF1) for three agents. Our work demonstrates several applications of graph-theoretic tools and concepts to fair division problems. Joint work with Xiaohui Bei, Ayumi Igarashi, and Xinhang Lu.